Anita Dongre was born in Bandra, Mumbai, India on October 3, 1963 where she was also raised. Dongre studied Fashion Design at the fashion institute of SNDT in Mumbai. Anita Dongre is the founder of House of Anita Dongre which is India’s leading fashion house.
After getting her degree in fashion design, Anita started designing and supplying Indian wear for 12 years to almost all the popular boutiques in Mumbai. Although the heavily embroidered Indian wear did well at the boutiques, she realized that the fashion conscious were travelling abroad to buy western wear. After seeing the trends change she then got the idea of starting her own label. Her company House of Anita Dongre was born, in 1995.
Today Anita has three brands: Global Desi, Anita Dongre & Pinkcity. Global Desi is her boho -chic brand which is inspired by India’s colors and prints. The middle image is a piece from her Global Desi collection. Her signature label Anita Donge specializes in bridal, menswear and special occasion wear. The last image shows a traditional Indian style wedding dress. Pinkcity is her handcrafted fine jewelry brand. All of these labels are currently available in 650 locations across India. Her labels have been seen in award shows, global red carpet events, international catwalks and are seen all over high end fashion magazines.
I believe by researching this designer I got a much better idea of what clothing is like in India. Dongres pieces are all works of art. What I love most about Dongres designs is the heavy embroidery and rich vibrant colors.
Work Cited
(2016). Anita Dongre was one of Google’s top searched designers for 2016 – Times of India. Retrieved December 29, 2016, from http://timesofindia.indiatimes.com/life-style/fashion/designers/anita-dongre-was-one-of-googles-top-searched-designers-for-2016/articleshow/56059666.cms
20 times Bollywood wore Anita Dongre wedding wear. (2015). Retrieved December 29, 2016, from http://www.vogue.in/content/20-times-bollywood-wore-anita-dongre-wedding-wear/#2015-sonakshi-sinha
Mailonline, U. B. (2016). Inside Kate’s £35,000 India wardrobe: The real cost of the Duchess’s outfits during her seven-day royal tour – from a bespoke £3,000 Jenny Packham gown to £6 earrings . Retrieved December 29, 2016, from http://www.dailymail.co.uk/femail/article-3541690/The-real-cost-Duchess-s-outfits-seven-day-royal-tour.html
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