Ashley Winselman SCU ’18
Gaurav Jai Gupta is an extremely successful Indian fashion designer. He is most famous for the creation of his woven textile design studio “Akaaro” (Team YS, 2011). Gaurav Jai Gupta attended the Chelsea College of Art and Design in London, as well as the National Institute of Fashion Technology in Delhi (Jai Gupta, 2016). Jai Gupta is best known for making clothing, accessories, and home decor that are hand woven and sustainable (Siegel, 2014). His work “looks at fine balance between craft and design, and highlights the importance of handcrafting before machine, alongside increasing the scope for contemporary Indian fashion internationally” (Siegel, 2014).
Gaurav Jai Gupta’s work is reflective of the Indian culture because it promotes furthering technology. Jai Gupta explains that textiles in India are very region specific and the concept of studio weaving is minimal, so he wanted to create something to fill the gaps while creating progression; this thought process was the foundation for his design studio Akaaro (2016). Gaurav Jai Gupta’s work is important to Indian garment and craft history because he seeks to revive the appreciation for contemporary Indian textiles (Siegel, 2014). Furthermore, Jai Gupta actively promotes Indian sustainable fashions (Team YS, 2011).
I think researching this designer ahead of the trip will enhance my experiences because it helped me develop background knowledge regarding the Indian fashion industry. This information showed me how Indian dress reflects their culture, such as their social and political structures. This research also taught me about the general Indian garment and craft industry. Overall, studying Gaurav Jai Gupta has helped me develop a broader knowledge base and produced a greater excitement for seeing the Indian fashion realm.
Dhar, S. (2015, August 7). Amazon India Fashion Week [Digital image]. Retrieved December 28, 2016, from https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj5v7fQuZjRAhUBSiYKHZZeA8YQjRwIBw&url=http%3A%2F%2Findiablooms.com%2Fibns_new%2Fphotos-details%2FL%2F2452%2Famazon-india-fashion-week-gaurav-jai-gupta-showcases-collection.html&psig=AFQjCNE9CPvzN5iDbBJK-6sF3Hh7Lwuy0A&ust=1483068118311961
Jai Gupta, G. (2016, September 8). Gaurav Jai Gupta. Retrieved December 28, 2016, from http://www.borderandfall.com/akaaro-gaurav-jai-gupta/
Siegel, S. (2014, October 15). AKAARO. Retrieved December 28, 2016, from https://www.notjustalabel.com/designer/akaaro
Team YS. (2011, June 5). Delhi based Fashion Entrepreneur Gaurav Jai Gupta, Akaaro, Hand Woven Textile Design Studio. Retrieved December 28, 2016, from https://yourstory.com/2011/06/delhi-based-fashion-entrepreneur-gaurav-jai-gupta-akaaro-hand-woven-textile-design-studio/